Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction

January 13, 2021

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

Core Objective: 

  • To drive positive trial among ideal consumers
  • To build credibility and gain trust among Chinese consumers
  • To spark (UGC) & advocacy across targeted Social Platforms
  • To drive organic awareness and brand consideration among the target audience

What we did:

  • Identified, assembled, and activated 2,000 KOCs to leverage their social media presence to amplify the brand’s message and reach its target audience.
  • Delivered 2,000 sample boxes featuring complementary products from the brand
  • Sparked an influx of new content across 3 social media
  • Reported campaign performance in real-time through the PJdaren brand dashboard

About 评价达人 – PJdaren:

评价达人 – PJdaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-to-end solutions to build trust and drive sales in China. 评价达人 provides brands with a powerful engagement platform to inspire sub-segments of its community of Key Opinion Consumers to create authentic content and conversations in the places that matter most and at scale. 评价达人 leverage the power of human interaction to help brands build trust, collect valuable market insights, and boost sales.