Case Study – Multinational personal care brand engages 2,000 KOCs to promote new product

February 05, 2021

Brief
A personal care brand owned by a British multinational consumer’s goods company launched a seasonal product in collaboration with a well-known Chinese teahouse chain. The brand as looking for an agile approach to promote its newly launched product, drive engagement and purchase consideration.

Core Objective: 

  • To ignite an influx of User-generated content on targeted social platforms
  • To generate positive trial and advocacy among the product’s ideal consumers
  • To drive traffic to designated marketplace

What we did:

  • Identified 2,000 KOCs meeting the characteristics of the campaign’s target audience
  • Designed a multi-platform activation to optimized qualified reach and engagement
  • Fulfilled and delivered 2,000 product testing kits including complementary information about the product’s concept and story behind the collaboration 
  • Delivered real-time updates on the campaign’s performance through PJdaren client’s dashboard

About 评价达人 – PJdaren:

评价达人 – PJdaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-to-end solutions to build trust and drive sales in China. 评价达人 provides brands with a powerful engagement platform to inspire sub-segments of its community of Key Opinion Consumers to create authentic content and conversations in the places that matter most and at scale. 评价达人 leverage the power of human interaction to help brands build trust, collect valuable market insights, and boost sales.