PJdaren - Social Commerce

Social Commerce Models

March 12, 2021

Social commerce, where brands and retailers leverage social media to drive ecommerce sales it’s projected to generate over $600 billion in sales by 2027.
As competition in the sector heats up, it has become critical for brands to define the social commerce model that best fit their overall strategy.

There are five major of social commerce models in China:

📌 Social-first commerce – where KOL and KOC are used to direct consumers to emerging on-platform sales and branded stores.

📌 E-commerce platform paired with social marketing – where KOL and KOC are used to direct customers to established branded stores.

📌 Social discounter – where social sharing of products is incentivized by offering lower prices with every incremental customer.

📌 Community buy/S2B2C – where consumers and small businesses are incentivized to sell to their friends by receiving commission.

📌 Social DTC (#Privatetraffic) – where brands and KOL/KOC engage directly with consumers in brand-operated #WeChat groups and convert them into sales.

Social Commerce

About 评价达人 – PJdaren:

评价达人 – PJdaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-to-end solutions to build trust and drive sales in China. 评价达人 provides brands with a powerful engagement platform to inspire sub-segments of its community of Key Opinion Consumers to create authentic content and conversations in the places that matter most and at scale. 评价达人 leverage the power of human interaction to help brands build trust, collect valuable market insights, and boost sales.