PJdaren - User Generated Content - UGC

The Power of UGC in China

March 23, 2021

In #China, User-generated content #UGC is by far the most trusted, memorable and influential form of advertisement for brands across industries

Here are some key statistic about the relevance of UGC in China:

💡 92% of Chinese consumers trust other consumers’ opinions posted online (like UGC) more than any other form of media.

💡 86% of Chinese #millennial consumers believe UGC is a good indicator of brand service and product’s quality.

💡 35% of Chinese millennial consumers find UGC more memorable than other media.

💡 89% of Chinese consumers from emerging cities (Tier 3 and below cities) claim that UGC has influence on what they buy.

Pjdaren - User Generated Content - UGC

About 评价达人 – PJdaren:

评价达人 – PJdaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-to-end solutions to build trust and drive sales in China. 评价达人 provides brands with a powerful engagement platform to inspire sub-segments of its community of Key Opinion Consumers to create authentic content and conversations in the places that matter most and at scale. 评价达人 leverage the power of human interaction to help brands build trust, collect valuable market insights, and boost sales.