Private Traffic Glossary – VOL. 2
Too often, companies isolate their private traffic community within the marketing function. That is a mistake. For a private traffic...
Read More
Our blog.
Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice...
Read More
Private Traffic Glossary – VOL. 1
The growing challenges faced by brands looking to thrive in China’s massive online retail market, coupled with the rising sophistication...
Read More
PJdaren – 2020 Year in Review
Throughout the year, at PJdaren we navigated with agility by strategically shifting and accelerating core elements across our business. During...
Read More
UGC – Lancôme asks 1000 consumers to share reviews online
Lancôme selected women aged 18 to 60 with different skin types and lifestyles. After using the product, the random selection...
Read More
7 Tips to Drive More UGC with Product Sampling Campaigns
By now, most business understand that User Generated Content (UGC) and reviews are a powerful tool to drive traffic, conversion...
Read More
KOC: Brand Co-creators
Key Opinion Customers are basically your everyday consumers. Their primary value lies in their relatability and trustworthiness. KOCs are experts...
Read More
KOC: What They Are & How they drive higher business outcomes?
KOC: What They Are & How they drive higher business outcomes? October 23, 2019 Influencer marketing has been one of...
Read More
The Rise of China’s Lower Tier Cities
Current economic trends and demographic data indicate that China’s lower-tier cities will be the new drives of consumption and economy...
Read More
Why is Word of Mouth Marketing So Important in China?
Why is Word of Mouth Marketing So Important in China? August 21, 2019 When measuring the effectiveness of a marketing...
Read More
