The influence of UGC and Product Reviews in China
User-Generated-Content (UGC) and product reviews play an influential role within Chinese Consumer’s decision making process when shopping across categories. Such...
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Our blog.
The Power of UGC in China
In China, User-generated content (UGC) is by far the most trusted, memorable and influential form of advertisement for brands across...
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Social Commerce Models
Social commerce, where brands and retailers leverage social media to drive ecommerce sales it’s projected to generate over $600 billion...
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Multinational personal care brand engages 2,000 KOCs to promote new product
A personal care brand owned by a British multinational consumer’s goods company launched a seasonal product in collaboration with a...
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Multinational chain of coffeehouses engages 1,000 KOCs to drive awareness…
A multinational chain of coffeehouses and roastery reserves, promoting a new product line coupled with a series of eco-friendly fashion...
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Private Traffic Glossary – VOL. 2
Too often, companies isolate their private traffic community within the marketing function. That is a mistake. For a private traffic...
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Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice...
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Private Traffic Glossary – VOL. 1
The growing challenges faced by brands looking to thrive in China’s massive online retail market, coupled with the rising sophistication...
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PJdaren – 2020 Year in Review
Throughout the year, at PJdaren we navigated with agility by strategically shifting and accelerating core elements across our business. During...
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UGC – Lancôme asks 1000 consumers to share reviews online
Lancôme selected women aged 18 to 60 with different skin types and lifestyles. After using the product, the random selection...
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