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Private Traffic Glossary – VOL. 2
By PJdaren / January 21, 2021

Private Traffic Glossary – VOL. 2

Too often, companies isolate their private traffic community within the marketing function. That is a mistake. For a private traffic...

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Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction
By PJdaren / January 13, 2021

Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice...

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Private Traffic Glossary – VOL. 1
By PJdaren / January 7, 2021

Private Traffic Glossary – VOL. 1

The growing challenges faced by brands looking to thrive in China’s massive online retail market, coupled with the rising sophistication...

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PJdaren – 2020 Year in Review
By PJdaren / December 28, 2020

PJdaren – 2020 Year in Review

Throughout the year, at PJdaren we navigated with agility by strategically shifting and accelerating core elements across our business. During...

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UGC – Lancôme asks 1000 consumers to share reviews online
By PJdaren / October 31, 2020

UGC – Lancôme asks 1000 consumers to share reviews online

Lancôme selected women aged 18 to 60 with different skin types and lifestyles. After using the product, the random selection...

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7 Tips to Drive More UGC with Product Sampling Campaigns
By PJdaren / October 31, 2020

7 Tips to Drive More UGC with Product Sampling Campaigns

By now, most business understand that User Generated Content (UGC) and reviews are a powerful tool to drive traffic, conversion...

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KOC: Brand Co-creators
By PJdaren / May 22, 2020

KOC: Brand Co-creators

Key Opinion Customers are basically your everyday consumers. Their primary value lies in their relatability and trustworthiness. KOCs are experts...

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KOC: What They Are & How they drive higher business outcomes?
By PJdaren / October 23, 2019

KOC: What They Are & How they drive higher business outcomes?

KOC: What They Are & How they drive higher business outcomes? October 23, 2019 Influencer marketing has been one of...

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The Rise of China’s Lower Tier Cities
By PJdaren / September 5, 2019

The Rise of China’s Lower Tier Cities

Current economic trends and demographic data indicate that China’s lower-tier cities will be the new drives of consumption and economy...

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Why is Word of Mouth Marketing So Important in China?
By PJdaren / August 21, 2019

Why is Word of Mouth Marketing So Important in China?

Why is Word of Mouth Marketing So Important in China? August 21, 2019 When measuring the effectiveness of a marketing...

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