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The influence of UGC and Product Reviews in China
By PJdaren / April 15, 2021

The influence of UGC and Product Reviews in China

User-Generated-Content (UGC) and product reviews play an influential role within Chinese Consumer’s decision making process when shopping across categories. Such...

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The Power of UGC in China
By PJdaren / March 23, 2021

The Power of UGC in China

In China, User-generated content (UGC) is by far the most trusted, memorable and influential form of advertisement for brands across...

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Social Commerce Models
By PJdaren / March 12, 2021

Social Commerce Models

Social commerce, where brands and retailers leverage social media to drive ecommerce sales it’s projected to generate over $600 billion...

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Multinational personal care brand engages 2,000 KOCs to promote new product
By PJdaren / February 5, 2021

Multinational personal care brand engages 2,000 KOCs to promote new product

A personal care brand owned by a British multinational consumer’s goods company launched a seasonal product in collaboration with a...

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Multinational chain of coffeehouses engages 1,000 KOCs to drive awareness…
By PJdaren / January 25, 2021

Multinational chain of coffeehouses engages 1,000 KOCs to drive awareness…

A multinational chain of coffeehouses and roastery reserves, promoting a new product line coupled with a series of eco-friendly fashion...

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Private Traffic Glossary – VOL. 2
By PJdaren / January 21, 2021

Private Traffic Glossary – VOL. 2

Too often, companies isolate their private traffic community within the marketing function. That is a mistake. For a private traffic...

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Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction
By PJdaren / January 13, 2021

Case Study – Global Make-up Brand leverage 2,000 KOCs to gain traction

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice...

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Private Traffic Glossary – VOL. 1
By PJdaren / January 7, 2021

Private Traffic Glossary – VOL. 1

The growing challenges faced by brands looking to thrive in China’s massive online retail market, coupled with the rising sophistication...

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PJdaren – 2020 Year in Review
By PJdaren / December 28, 2020

PJdaren – 2020 Year in Review

Throughout the year, at PJdaren we navigated with agility by strategically shifting and accelerating core elements across our business. During...

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UGC – Lancôme asks 1000 consumers to share reviews online
By PJdaren / October 31, 2020

UGC – Lancôme asks 1000 consumers to share reviews online

Lancôme selected women aged 18 to 60 with different skin types and lifestyles. After using the product, the random selection...

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