Blog – 评价达人 – PJdaren

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By PJdaren / September 18, 2022

Double Eleven 2022: What to Expect This Year

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / August 17, 2022

Virtual KOLs: Why Brands Are Keeping the Human Element

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / August 5, 2022

Cross-Brand Marketing: Key Aspects of a Successful Campaign

Cross-Brand Marketing: Key Aspects of a Successful Campaign 03 August 2022 Cross-brand marketing has been a major craze amongst brands...

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By PJdaren / July 7, 2022

Taobao Guangguang: The Lean, Mean Seeding Machine

Taobao Guangguang: The Lean, Mean Seeding Machine 07 July 2022 It’s already July -- half of the year has gone...

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By PJdaren / June 24, 2022

Why You Should Care About Xiaohongshu’s Latest Updates

Why You Should Care About Xiaohongshu's Latest Updates 24 June 2022 Xiaohongshu is one of the most popular social platforms...

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By PJdaren / June 10, 2022

Douyin (China’s Tiktok): The New E-commerce Landscape for Brands in China

Douyin (China's Tiktok): The New E-commerce Landscape for Brands in China 10 June 2022 China’s premiere short-video platform, Douyin, aka...

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By PJdaren / May 26, 2022

Navigating China During Covid – 5 Tips for a Strong Brand Image

Navigating China During Covid - 5 Tips for a Strong Brand Image 26 May 2022 It shouldn’t come as any...

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By PJdaren / May 12, 2022

Why Share of Voice Matters in China Right Now

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / April 27, 2022

KOLC Marketing: The ABCs of executing an effective KOL + KOC Activation Part 2

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / April 1, 2022

The ABCs of Effective KOLC Activations: Part 1

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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