Blog – 评价达人 – PJdaren

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By PJdaren / February 27, 2023

Mastering the Art of KOL Selection: A Comprehensive Guide for Identifying the Right KOLs for Your Brand on Douyin in 2023

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / February 9, 2023

Maximizing Impact: Essential Components of a KOL/KOC Marketing Plan in China 2023

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / January 9, 2023

Exploring the Hidden Potential of China’s Lower-Tier Cities

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / November 28, 2022

Top 10 Dermocosmetics Brands Ranked by MPV® (Q3 ’22)

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / November 3, 2022

The Power of Storytelling: Brand Marketing Through Stories

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / October 7, 2022

The Rise of Male Beauty in China

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / September 18, 2022

Double Eleven 2022: What to Expect This Year

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / August 17, 2022

Virtual KOLs: Why Brands Are Keeping the Human Element

Brands are jumping headfirst into the world of virtual KOLs without assessing the risks and potential damage. Learn why virtual KOLs may not be a wise marketing investment for your brand, at least not yet.

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By PJdaren / August 5, 2022

Cross-Brand Marketing: Key Aspects of a Successful Campaign

Cross-Brand Marketing: Key Aspects of a Successful Campaign 03 August 2022 Cross-brand marketing has been a major craze amongst brands...

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By PJdaren / July 7, 2022

Taobao Guangguang: The Lean, Mean Seeding Machine

Taobao Guangguang: The Lean, Mean Seeding Machine 07 July 2022 It’s already July -- half of the year has gone...

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