Blog – 评价达人 – PJdaren

Our blog.

By PJdaren / May 12, 2022

Why Share of Voice Matters in China Right Now

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / April 27, 2022

KOLC Marketing: The ABCs of executing an effective KOL + KOC Activation Part 2

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / April 1, 2022

The ABCs of Effective KOLC Activations: Part 1

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / March 22, 2022

Recruiting Content Creators for Your Brand…The Right Way!

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / March 21, 2022

Brand Equity: What it is, why you need it, and how to build it

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / March 14, 2022

#StrategyTalks: The Guide to IHUT Research – Part 3

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / March 7, 2022

#StrategyTalks: The Guide to IHUT Research – Part 2

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / February 22, 2022

#StrategyTalks: The Guide to IHUT Research – Part 1

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / February 21, 2022

Successful KOL+KOC Marketing Campaigns: The Insider’s View

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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By PJdaren / February 9, 2022

KOL+KOC Part 2: Why Your Brand Needs a Combination Strategy

A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.

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