Why Share of Voice Matters in China Right Now
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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KOLC Marketing: The ABCs of executing an effective KOL + KOC Activation Part 2
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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The ABCs of Effective KOLC Activations: Part 1
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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Recruiting Content Creators for Your Brand…The Right Way!
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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Brand Equity: What it is, why you need it, and how to build it
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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#StrategyTalks: The Guide to IHUT Research – Part 3
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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#StrategyTalks: The Guide to IHUT Research – Part 2
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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#StrategyTalks: The Guide to IHUT Research – Part 1
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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Successful KOL+KOC Marketing Campaigns: The Insider’s View
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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KOL+KOC Part 2: Why Your Brand Needs a Combination Strategy
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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