Cross-Brand Marketing: Key Aspects of a Successful Campaign
Cross-Brand Marketing: Key Aspects of a Successful Campaign 03 August 2022 Cross-brand marketing has been a major craze amongst brands...
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Taobao Guangguang: The Lean, Mean Seeding Machine
Taobao Guangguang: The Lean, Mean Seeding Machine 07 July 2022 It’s already July -- half of the year has gone...
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Why You Should Care About Xiaohongshu’s Latest Updates
Why You Should Care About Xiaohongshu's Latest Updates 24 June 2022 Xiaohongshu is one of the most popular social platforms...
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Douyin (China’s Tiktok): The New E-commerce Landscape for Brands in China
Douyin (China's Tiktok): The New E-commerce Landscape for Brands in China 10 June 2022 China’s premiere short-video platform, Douyin, aka...
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Navigating China During Covid – 5 Tips for a Strong Brand Image
Navigating China During Covid - 5 Tips for a Strong Brand Image 26 May 2022 It shouldn’t come as any...
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Why Share of Voice Matters in China Right Now
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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KOLC Marketing: The ABCs of executing an effective KOL + KOC Activation Part 2
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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The ABCs of Effective KOLC Activations: Part 1
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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Recruiting Content Creators for Your Brand…The Right Way!
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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Brand Equity: What it is, why you need it, and how to build it
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
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