7 Tips to Drive More UGC with Product Sampling Campaigns
By now, most business understand that User Generated Content (UGC) and reviews are a powerful tool to drive traffic, conversion...
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KOC: Brand Co-creators
Key Opinion Customers are basically your everyday consumers. Their primary value lies in their relatability and trustworthiness. KOCs are experts...
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KOC: What They Are & How they drive higher business outcomes?
KOC: What They Are & How they drive higher business outcomes? October 23, 2019 Influencer marketing has been one of...
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The Rise of China’s Lower Tier Cities
Current economic trends and demographic data indicate that China’s lower-tier cities will be the new drives of consumption and economy...
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Why is Word of Mouth Marketing So Important in China?
Why is Word of Mouth Marketing So Important in China? August 21, 2019 When measuring the effectiveness of a marketing...
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