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7 Tips to Drive More UGC with Product Sampling Campaigns
By PJdaren / October 31, 2020

7 Tips to Drive More UGC with Product Sampling Campaigns

By now, most business understand that User Generated Content (UGC) and reviews are a powerful tool to drive traffic, conversion...

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KOC: Brand Co-creators
By PJdaren / May 22, 2020

KOC: Brand Co-creators

Key Opinion Customers are basically your everyday consumers. Their primary value lies in their relatability and trustworthiness. KOCs are experts...

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KOC: What They Are & How they drive higher business outcomes?
By PJdaren / October 23, 2019

KOC: What They Are & How they drive higher business outcomes?

KOC: What They Are & How they drive higher business outcomes? October 23, 2019 Influencer marketing has been one of...

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The Rise of China’s Lower Tier Cities
By PJdaren / September 5, 2019

The Rise of China’s Lower Tier Cities

Current economic trends and demographic data indicate that China’s lower-tier cities will be the new drives of consumption and economy...

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Why is Word of Mouth Marketing So Important in China?
By PJdaren / August 21, 2019

Why is Word of Mouth Marketing So Important in China?

Why is Word of Mouth Marketing So Important in China? August 21, 2019 When measuring the effectiveness of a marketing...

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