KOL+KOC Part 2: Why Your Brand Needs a Combination Strategy
A global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
Read MoreA global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
Read MoreA global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
Read MoreA global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
Read MoreA global make-up brand entering the Chinese market was looking to reach its target audience to drive awareness, gain share-of-voice and generate purchase consideration.
Read MoreThe growing challenges faced by brands looking to thrive in China’s massive online retail market, coupled with the rising sophistication of Chinese consumers and their appetite for innovation and personalization has fueled the development of Private Domain Traffic or Private Traffic as a business-wide strategy.
Read MoreThroughout the year, at PJdaren we navigated with agility by strategically shifting and accelerating core elements across our business. During this uncertain time, we stand firm in our values and commitments to our clients, colleagues and partners.
Read MoreLancôme selected women aged 18 to 60 with different skin types and lifestyles. After using the product, the random selection of testers were asked to give their honest opinion.
Read MoreBy now, most business understand that User Generated Content (UGC) and reviews are a powerful tool to drive traffic, conversion and insights. One effective way to quickly collect more of this powerful content is seeding your products in your target audience through sampling programs. Product sampling campaigns are a quick and effective way for brands to increase consumers’ endorsement in social media and review content for both new and existing products.
Read MoreKey Opinion Customers are basically your everyday consumers. Their primary value lies in their relatability and trustworthiness. KOCs are experts when it comes to product testing and giving their honest opinions as well as recommendations regarding the said products. As such, KOCs are especially good at driving advocacy and brand consideration. For today’s consumers who are bombarded with all sorts of advertisement on a daily basis, this unvarnished approach is extremely appealing and influential in affecting their purchasing decisions.
Read MoreKOC: What They Are & How they drive higher business outcomes? October 23, 2019 Influencer marketing has been one of...
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